On the eve of its 150th birthday, Serta Simmons came to us to re-launch Simmons’ as their go-to brand for Gen-Z consumers looking for a mattress to crash (but also hang, work, play, binge), you know, live on. We reinvented Simmons as the mattress brand made to fit into the Gen-Z lifestyle—overhauling it’s entire identity from logo to mattress tags. Collaborating with photographers, Tropico, we created over 250 unique assets for launch. All to connect with these new consumers for the first time in the history of the brand.

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